Downtown Disney has limited space. So when managers want to sell trendy cupcakes or Christmas ornaments, they are turning to outdoor carts and kiosks more often to test new concepts.
The Disneyland Resort’s shopping-dining district is adding two custom locations and has already swapped out four outdoor vendors for the holiday season.
Downtown Disney opened in 2001 with just a few carts, but will have 19 outdoor spots — making up nearly half of the district’s merchants.
“We’re trying to make every bit of our real estate count,” said Janet Knox, general manager of Downtown Disney. “Now, we’re just going big on kiosks.”
Downtown Disney encompasses just 300,000 square feet, about one third the size of The Block at Orange. After a few shops closed recently, Downtown Disney has now filled up its last permanent building spot: The D Street store is set to open Tuesday.
Temporary pop-up tents are featuring items from current Downtown Disney vendors — including Legos, pastries and jewelry — during the next few weeks.
Unlike most traditional malls, Downtown Disney is more a place to hang out than shop at a particular store, Knox said. About half of the customers are locals.
So managers are constantly looking for ways to “activate” the area and offer new experiences and products.
See a list of new vendors below.










